Mr. Lamb’s story was not unusual. “We have hundreds of clients that make that kind of money in a year,” says Mr. Maddix, CEO of CD Baby. This should be enough to make getting serious about playlist promotion a priority.
When Perrin Lamb’s “Everyone’s Got Something” was released, Doug Ford, a programmer at Spotify, said the company’s algorithm recommended the song when he was building “Your Favorite Coffeehouse,” a collection meant to evoke “sitting in a comfy chair sipping a latte.” It is one of Spotify’s most popular playlists, with over 1.3 million followers.
It’s needless to say, by the end of that year, Perrin Lamb had raked up $40,000 in streaming payouts and never had take a catering job or wait tables on the weekdays like so many musicians do to pay the bills.
With “Everyone’s Got Something” being streamed constantly, his song “Little Bit,” made it onto Spotify’s “Mood Booster” playlists. Together, the two songs have gotten more than 24 million plays.
So how do you get your music picked up by one of these massively popular playlists and make millions?
It’s no secret you have to start with a great song but assuming that’s the case, there are some ways you can increase your chances.
The streaming companies rely heavily on data to determine which songs to add to their million + follower playlists.
If you think about it this makes perfect sense. Why build a playlist based purely on the instincts and tastes of one person when you can analyze data to learn which new songs are already popular.
Spotify’s algorithm captures key data such as how many people are adding you to their playlist’s and how many listeners are motivated to move a song from a playlist to one of their own playlists. A savvy artist can ask his friends, family, and fans to save a song from a playlist to their own playlists.
This is one of the best things a fan can do to increase your chances of being discovered.
So what about the other data point of getting on many playlists? Luckily you don’t have to completely rely on luck.
Here’s how you can get your music onto many playlists…
Spotif.ly is a playlist submission company dedicated to Independent artists and independent labels at a budget friendly price.
Building a database and keeping track of people who support your music, whether it be YouTube promo channels, bloggers, or booking agents is one of the most important things you can do as an artist.
However today’s modern musician often has so many responsibilities they don’t always have time to nurture and develop relationships online and a network for playlist promotion.
For musicians, singers, producers and other artists, it can be more beneficial to focus their energy on creating music.
With new tools like the streaming companies, independent music distribution companies like Symphonic, CD Baby, and Distrokid and Spotifl.y, an artist can take back control of their own destiny and focus on what they do best: creating.