Spotify Promo gets more competitive
Spotify was one of the companies who pioneered the music streaming age.
They were the proverbial big fish in a small pond, but lots of things happened since the company started in 2008.
To stay on top of your Spotify promo, it’s important to stay in touch with all the players. As of the time of this writing, Apple Music, Amazon Music, Deezer, Tidal, 8 tracks, and many more.
Now, that pond is bigger and there are other big fishes swimming around and yearning for more space.
How is Spotify doing?
According to data, the Swedish company is growing, much like the industry it helped create. Having said that, the growth of the company is also matched by a certain degree of loss.
Although the company has increased by well over 50% in just a couple of years, its revenues are also increasing due to various reasons, including currency values across the world, as well as licensing expenses, which are getting more and more demanding.
Now Spotify has also added opportunities for artists to buy advertising on the site. We’ll cover this in a future article.
Spotify promo still powerful for Indie artists
Nonetheless, Spotify enjoys a whopping 140 million users, who stream music through the service and create playlists on a regular basis.
Spotify playlist promotions are also a huge part of what makes the platform really special, allowing users to discover new music, or rediscover old favorites.
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- Spotify playlist promotion is #1
Even independent artists are still appreciating Spotify: while there are still many smaller players in the space for indie artists, Spotify can offer the most valuable promotion, as artists could be discovered through playlists features and user sharing!
Now there’s finally a company dedicated to supporting Independent artists.
Spotif.ly is the first Spotify promo company dedicated to helping independent artists compete with the big labels.